Tag Archives: motivation

A Change in Latitude Can Greatly Affect Attitude

2 Aug

Yes, nothing works like travel. Compared to group incentive travel, individual travel awards are different, highly motivational, dependable and affordable.  So what are the advantages of individual incentives?

  1. Award winners can choose their own travel destination.
  2. They can travel when it is most convenient for them based on their individual schedules, needs and/or responsibilities.
  3. You won’t have your top sales performers all out of the office at the same time.
  4. Individual travel awards are more popular with spouses/guests.
  5. These awards are priced substantially less than group incentive trips, based on the elimination of the on-site staffing, destination management company transfers and activities, and no group food & beverage events.

Create your own escape by choosing from hundreds of US and international cities and resort destinations…virtually an unlimited selection of recreational, entertainment and cultural activities.  I’m willing to bet I have a travel award tailored to your budget.

It’s not the thought that counts. It’s the award! 


Introducing Conlin’s Travel Tuesday Photo Challenge

8 May

CLUE 1: Europe

CLUE 2: The mountain you see below is also a ride at Disneyland in Anaheim, Calif.

CLUE 3: Pennine Alps

CLUE 4: Its summit is 4,478 meters

REVEALED: The Matterhorn, approached from Zermatt, Switzerland

Each Tuesday over the next few weeks, I will post a photo from my travels. Your challenge will be to guess the location. The first person to submit a correct guess in the blog’s comment section will win a $5 Starbucks gift card, courtesy of Conlin Incentive Group.

We’re going to start out easy but they will get more difficult as the contest progresses.  If we don’t get a winner the first day, I will give some clues until we get a winner or a week has passed, whichever comes first.

Here’s the first week’s photo:

The Matterhorn - Switzerland

The Matterhorn, approached from Zermatt, Switzerland

Additional contest terms:

  • If a correct guess is NOT received by midnight the following Tuesday, that week’s prize is forfeited, the location will be revealed to readers and a new contest week will begin.
  • The winner will be notified by email with 24 hours. A name/company/address will be requested to fulfill the prize.
  • Winners can only win one prize in the calendar year.
  • CIG reserves the right to modify the contest at any time.

Are Your Sales Improving or Falling Flat?

2 May

I’m hooked on CNBC. (It’s airing in the background as I type.) I find myself comparing my own views with what I’m hearing in the media.  From where I sit, it seems that the US economy, albeit better than Europe, is definitely not a “rising tide floating all boats.” We’re not out of this recession.

Yes, there are some outstanding companies delivering stellar results.  They launch innovative products and services, continue to show sales growth, beat quarterly expectations, raise guidance, traders and investors respond, and shareholder value rises.  They know how to “connect the dots”, and wow, they deliver.

The media often jumps to companies like Apple, Amazon, and other “best of breed” brands who are exploiting tremendous opportunities at the moment.  But, most businesses go into battle every day with products and services less differentiated than the iPhone or iPad, in industries with fewer barriers to entry, and with what seems like scores of competitors with thinly differentiated products and services at relatively the same price points.

In these difficult economic and political times, I find that sales executives around the country are struggling with the following challenges:

  • How do I create focus for our sales force to ensure that they will hit their sales goals in the upcoming quarter?
  • How do I keep our dealers and distributors excited about selling our products quarter after quarter, year after year?
  • How can I rev up and maintain employee morale?
  • What’s a fresh and innovative approach to motivate our sales team?

If any of these questions are “top of mind”, you’re in good company.  Many sales and marketing executives that we’re  working with right now have similar problems, problems that we are helping to solve.  We know salespeople, dealers and distributors!  Everything that we do is designed to inspire them and, ultimately, deliver results.

If you are interested in creating a highly motivated sales team and driving sales results, please allow us the opportunity to show you how Conlin can help.


30 Jan

Welcome to Motivation Nation!  I will use this platform to weigh-in on current events associated with travel and incentives. Much of the conversation will be dedicated to motivating people – how you motivate desired behaviors.  I invite you to subscribe to Motivation Nation by email or RSS and, by all means, ask questions. I want to know what you think.

For my first post I thought it would be a good idea to share a little bit more about myself.

I grew up in the travel and incentive industry. My father, Tom Conlin, opened Conlin Travel in 1959 in Ann Arbor, Michigan. Growing up in the ‘70’s, I began my career by working at Conlin Travel a few hours after high school and then during the summers. Back in the day… that involved calling the airlines to book reservations and then “hand writing” tickets. We’ve come a long way since the deregulation of the industry and those very first American Airlines Sabre reservations systems. Thirty years ago, I could not have imagined the likes of Expedia.com. Thirty years from now, I guess it will be as simple as, “Siri, book us to Cabo, and read my mind to get the details”.

Today, the Conlin Incentive Group is just one of a “family of companies” connected with Conlin Travel. I also partner with my brother, Chris Conlin, managing alumni sports tours for a few Big Ten university alumni associations. Conlin Athletic Tours has the expertise to move thousands of alumni and fans to various post-season bowl tour destinations.

For the past 15 years, I have focused more of my time on the Conlin Incentive Group helping companies manage their larger meetings and incentive trips, along with providing individual incentives to bolster key relationships and to maximize their revenue opportunities.

Nothing in business is easy, and most of our B2B customers are selling to intermediaries on a non-exclusive basis. Our role is to help our clients build key relationships with employees, customers and owners alike. It’s competitive out there, and the difference between making the sale, or not, most always comes down to the relationships our clients build with their customers. We see the 80/20 rule in play most of the time (80% of client’s revenues come from 20% of the client’s customers), so events that we manage are designed to enhance our client’s brand and to position their teams for success. When you gather clients and their key customers for a national meeting or for an award trip in a resort destination, and include spouses/significant others, you can build loyalty. And the economics of loyalty result in premiums. You realize premium sales volume, premium margins, premium trial and adoption of new products and services. And, when you have an issue to resolve, those who have a solid and long term relationship come to terms more equitably and more quickly.

I have been in the travel industry for over thirty years. This depth has provided me with the ability to consult with clients to maximize their opportunities. I absolutely enjoy the role we play to help our clients, and I appreciate every opportunity for the Conlin Incentive Group.

Thank you very much for visiting my new blog – Motivation Nation. I look forward to reading your comments in the months and years ahead. In my next entry, I will share my hopes for American Airlines. Stay tuned!

~ Steve Conlin